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How to Become a Leader Worth Following

Typical corporate cultures that require conformity and penalize uniqueness are dying out. They’re losing top talent, surrendering market share, and increasing the likelihood that their business has an end date. How can leaders shape a values-driven culture that doesn’t dilute the ideas and contributions of their best talent, but instead amplifies it? In my conversation with Josh Cunningham on his “Five-Star Company Culture” podcast, we discuss the mission-criticality of culture, the importance of authenticity, and how accelerating trust leads to aligned and sustainable business growth.

In this interview, you’ll learn:

  • How suspicious leaders erode corporate cultures

  • How companies can attract top-quality talent and get good people to stick around

  • How to lay down the foundation of a five-star company culture

  • The pillars that support mission clarity and purposeful growth

  • Why slowing down to connect your employees actually accelerates success

“The leaders who truly are authentic, who show their personality, who show their uniqueness, who are true to their own beliefs and values, and who own their walk are the most successful because those are the people that employees want to get behind.”

Learn how to be a leader worth following.


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Expand your business without losing your best talent.

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