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From Aspiration to Alignment: Intentional Growth and Top Talent Retention

The four key ingredients of sustainable growth are Aspiration, Awareness, Acceleration and Alignment. Sounds simple, right? Yet most organizations overcomplicate the 4 As. How can your company steadily climb the ladder of growth, instead of slide down toward obsolescence? In my return visit with Wayne Brown on his “ET Project” podcast, we unpacked some key insights from my new book, Growth on Purpose… and never made it past the book’s introduction. Read on for some initial insights, then grab a copy of the book to go even deeper.

In this interview, you’ll learn:

  • Why attracting, retaining, and engaging talent is crucial for business growth

  • The specific methodology that helps businesses achieve growth through their people

  • The significant impact leaders have on shaping an organization's culture

  • How purpose forms the bridge between organizational culture and business growth

  • The four talent metrics that accelerate strategic decision-making

“I know what you're going through, I see you, and there is a way forward.”

Are YOU ready for Growth on Purpose?


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Expand your business without losing your best talent.

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